What We Do

In short, BMP provides high-level Biomarketing services for early and mid stage companies developing products and services within the Life Science industry. Our clients typically fall into three segments or stages of organizational development:

Startup or Entrepreneurial Organizations – From Technology to Market

For the Startup or Entrepreneurial Organization, BMP professionals work closely with CEO’s or venture partners to answer basic questions about technology value, commercialization approaches or to enable initial licensing or commercial partnering agreements. At this early point in the life cycle of a Bioscience organization, resources are precious, and BMP professionals work to quickly get results that will assist in further capital acquisition by our clients.

Early Stage Organizations – Building the Market

Early stage bioscience organizations have generally achieved initial levels of capital funding, and with these firms BMP professionals work with business leadership or venture partners to fill specific gaps in functional marketing or business development. As new technologies evolve into products, Biomarketing Partners step in to fill these needs, with considerable skills to bear in market development and product management. Each sale is critical and BMP assists in cultivating these early sales and building value through a program of outsourced market development.

Mid Stage Organizations – Commercial Expansion

For Life Science companies focused on rapid revenue expansion, Biomarketing Partners focus on commercialization activities that will take these businesses to the next level. BMP assignments at this stage focus on global sales and marketing effectiveness; including such activities as realigning and developing sales distribution internationally, opportunity pipeline management and building marketing and sales organizations. BMP professionals bring practical, hands on experience in driving operations and commercial activities within the Life Science industry. The bottom line is crucial and Biomarketing Partner engagements are designed to assist CEO’s in optimizing commercial operations worldwide.

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