Who We Are

Biomarketing Partners is a network of Marketing, Business Development and General Management professionals, dedicated to the advancement of Life Science solutions from discovery to diagnosis. Each of our partners has practical experience in a core facet of the diagnostic or therapeutic Life Sciences industry, and bring specific in-depth knowledge in commercial global operations, marketing, sales and product management. Our professionals have experience with leading industry organizations, as well as successful startups. This experience is matched to the specific needs of our clients, to combine the right practical experience with a results-oriented business style. Biomarketing Partners assignments go beyond the consulting presentation, to implement key commercialization strategies, for organizations that prefer to outsource critical market and business development needs.

Lawrence Bruder
President, Biomarketing Partners

Larry brings a wealth of marketing, sales and business management experience from a 20-year career in the Life Sciences industry. Before establishing Biomarketing Partners, Larry held leadership roles as Executive Vice President and General Manager of Applied Biosystems (ABI NYSE), within the Mass Spec and Functional Proteomics Division and for Becton Dickinsons’ (BDX NYSE) Biosciences Business. During his 8 year tenure with the BD Biosciences business, Mr. Bruder was a key leader in the development of the overall growth strategy and operational execution that drove worldwide business revenue with consistent, double digit annualized revenue and earnings growth performance for BD. Larry’s acquisition and startup venture experience includes the lead in sales and marketing integration of PharMingen, a core Immunology and Cell Biology Reagent Company, operations integration of Difco, a mid-size Microbiology organization and the acquisition of Cell Analysis Systems (CAS), a start-up cellular imaging company. He has an impressive track record of consistently delivering outstanding results, driving commercialization success from a diverse range of Life Science technologies and organizations. He holds a Masters of Management degree from the Kellogg Management School, at Northwestern University with a concentration in Marketing and Economics. He earned his Bachelors of Science degree from the Rochester Institute of Technology and also completed advanced executive coursework at Harvard University.

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